2022年8月10日星期三

Lille 3rd soccer jersey 2022-2023

The French Ligue 1 Lille Football Club jointly announced the team's new second away Lille jersey for the 2022/23 season. The new jersey is a combination of low-key black and dazzling gold, and has a mastiff pattern that shows the club's identity.


Lille's second away jersey in the new season adopts the most popular "black/gold" color scheme. The black-based jersey has a mastiff pattern as a symbol of the club, which is also an important part of Lille's team logo. In addition to showing the identity of the club, this design also represents the strength and fighting spirit of Lille Football Club.


The team logo on the chest and the New Balance Logo are also presented in dazzling gold, and the jersey advertisement is also decorated with gold. A striking red and white stripe appears on the cuffs, a reminder of "rouge et blanc LOSC" (Lille FC red and white). The new Lille jersey will be paired with black shorts and socks decorated with gold elements.


The release of Lille second away jersey in the new season is part of New Balance's "Family of Dogues" (mastiff family) theme campaign for the Lille club's new season. The advertising creative is influenced by the unique style of the internationally renowned photographer Justin Bettman. New Balance cooperates with Justin to extend its creative concept. In addition to showing new designs, it also highlights the relationship between the club and the city. contact.


In addition, New Balance applies its leading design and technology to all 2022/23 season jerseys to ensure and have excellent performance. The new Lille jersey is developed based on innovative NB Dry technology to help players have a dry experience from start to finish.




2022年7月20日星期三

FC Koln Jersey 2022-23

The Bundesliga Koln Football Club jointly released the team's new FC Koln Jersey 2022-23. Like the previously released home jerseys for the new season, the club and brand bring shared values ​​to the Bundesliga in the new season and set a clear example of sustainability, inclusion and diversity.



The new season Koln away jersey is selected by the club jersey committee. It adopts the team's iconic red appearance and adds vertical stripes and dark lines with light and dark gloss effects on the front. Contrasting white trim is added to the collar and cuff edges, which together with the iconic Hummel arrow logo on the shoulders outline the overall silhouette of the jersey.



The new Koln away jersey also demonstrates Hummel and Koln Football Club's commitment to sustainable development, inclusion and diversity. The jersey is made of 100% recycled polyester fabric. "1. FC KÖLN – SPüRBAR ANDERS." on the back under the collar and "1. FC KÖLN X HUMMEL" on the hem showing the partnership.



Finally, the slogan "LEBE wie du bist" (Live Yourself) appears on the collar as the club's stance on inclusion, diversity and equality, as well as against discrimination and xenophobia. Koln's 2022/23 season away jersey is paired with red shorts and socks, with a number of white rings on the socks.

2021年10月15日星期五

Werder Bremen E-Sports Shirt 2021

Bundesliga Werder Bremen Football Club unveiled its new e-sports jersey for the 2021/22 season. The club's e-sports team will wear this new Werder Bremen jersey named "Nordlichter" (Northern Lights) to compete in all competitions.


Just like the name of the Werder Bremen jersey, this new e-sports jersey created by umbro for Werder Bremen is inspired by the northern lights. The black jersey adds a combination of purple and green patterns, just like the amazing northern lights in the polar night sky. The club badge is placed on the chest of the jersey, and the words "eSPORTS" under the chairman show its special identity as an e-sports team Werder Bremen jersey.


Werder Bremen e-sports team players "MegaBit", "Fifabio", "PredatorFIFA" will wear this new Werder Bremen jersey to play in the virtual Bundesliga and FIFA global series. In addition to the regular adult size, Werder Bremen e-sports jersey also provides children's size for the first time.










2021年5月27日星期四

Southampton Home jersey 2021-2022

Premier League Southampton football club and sponsor Hummel jointly unveiled their new home jersey for 2021 / 22 season. This new home Southampton jersey is the world's first to feature augmented reality (AR) technology.

The New Southampton Jersey highlights the club's DNA and marks the 20th anniversary of the club's move from the Dell to the current St. Mary's stadium. The team's signature red and white striped shirt is back, inspired by the 2001 / 02 season home shirt, which the team wore in the last year of the Xiaogu stadium.

The innovation of the New SouthamptonJersey lies in the integration of AR technology. Fans can unlock exclusive content by scanning different parts of the jersey with smart phones, bringing a new interactive experience. At the same time, as part of the celebration of the club's tradition, bird's-eye views of the Glen court and St. Mary's court are added to the collar of the Jersey, and a commemorative badge with the number "20" is added below the back collar. In addition, the names of the stands of the two stadiums are added to the hem of the Southampton shirt.




Club Nacional de Football Home Jersey 2021-2022

Uruguayan Club Nacional de Football has released its new home jersey for 2021 season. The New Club Nacional de Football Jersey celebrates the team's "Treble" 50 years ago with classic colors and unique details.

In 1971, Uruguayan Club Nacional de Football successively won the first Division League, South American liberator cup and intercontinental cup (also known as Toyota Cup, the predecessor of Club Cup), realizing the great cause of "Treble". In order to commemorate this brilliant achievement 50 years ago, the brand new Home Jersey made its appearance in traditional white is covered with grey dark lines composed of the number "71" to commemorate the brilliant achievements of the club in this year. In addition, the words "mis71ca ganadora" were added under the collar at the back of the shirt to celebrate this achievement.

Just like last season's home Club Nacional de Football shirt, the new season's home shirt is also designed to pay tribute to the fans. The V-neck is designed by half blue and half red on behalf of the club. The blue and red patterns on the left and right sleeves are inspired by the two-color fireworks released by the fans in the stands on the home match day, expressing the club's urgent desire for the fans to return to the stadium.

The club badge on the chest of the New Club Nacional de Football Jersey is made by 3D hot pressing technology. By introducing new technology, the club badge can be changed into QR code that can be scanned by smart phones. Fans can scan the badge on the Jersey to enter the interactive page to deeply explore the history of the club. At the same time, the club will hold various online experience activities with the help of this new technology, Strengthen the interaction with fans during the epidemic period.




2021年5月11日星期二

AC Milan Home Jersey 2021-22

AC Milan football club officially released the AC Milan home jersey of the men, women and youth football teams of AC Milan in 2021/22 season. At the end of this season's Serie A season, AC Milan women's football team will be the first to perform this shirt in the penultimate round of the League against sasolo. It is also the first time in the history of Serie A that the women's football team has taken the lead in wearing this new shirt. AC Milan men's football team's New AC Milan Jersey debut is scheduled for the league match against Cagliari on May 17, Beijing time.

The design inspiration of the new AC Milan Home Jersey "move like Milan" comes from the unique energy, creativity and Italian style of the city, reflecting the continuous evolution and innovation of Milan's urban culture. Under the concept of "inheriting heritage and embracing innovation", AC Milan will continue to forge ahead towards the goal of "more than one football club" and interpret the perfect combination of sports passion and elegance to the world.

On the New AC Milan Jersey, AC Milan's signature red and black stripes present a symmetrical design with different widths. The innovative width ratio means the balance between tradition and Modernity of Milan city. Like this city, from the stadium to the street, and then to the magnificent skyline, while continuing the tradition, it is changing with each passing day.

Skyscrapers are constantly refreshing the height of the city, and inclusive new ideas are constantly surging. The people of Milan are eager to open up their mind, embrace the world, and focus on the future. They are eager to open a new era for the fashion capital of the world.

AC Milan women's captain Valentina giacinti and men's captain Alessio Romagnoli shared their views on the puma 21 / 22 season new AC Milan football club Home Jersey.

"I'm very excited to be able to wear this new AC Milan shirt as its debut in the next game," giacinti said. "I love the traditional and innovative design that conveys the spirit of the city of Milan."

Romagnoli added: "it's a great honor to wear a red and black striped shirt every day. The New Jersey looks very trendy, you can clearly see the design inspiration of the new wide and narrow stripes, just like the extending skyline of Milan city

"AC Milan is the representative of the energy and spirit of Milan City," said Casper stylswig, chief manager of AC Milan. "We are very proud to release this new Home Jersey today and make the first field debut of the New AC Milan Jersey by the women's football team in history. Puma once again captures the essence of Milan in the design of its New Jersey. This unique combination of football, fashion and culture really makes this club and this city different

Since the establishment of the team in 2018, AC Milan women's football team has left a strong mark in the glorious history of the club in only three years, which is also an important part of the future vision and mission of the club. As part of the overall planning of Puma "she moves us" project, puma continues to support women's football and women's power with AC Milan's debut club's new season Jersey.

"This time, AC Milan and puma work together to encourage women to unite and realize themselves through sports, culture and common values," said Matthias baeumer, global general manager of Puma team sports. "AC Milan is an open, innovative, United and inclusive club. Through the release of the new home AC Milan jersey, we want to cheer for the women's football club and promote" her strength ", Pass on the urban power of keeping pace with the times.

As part of the launch campaign of AC Milan's new home jerseys, Puma and AC Milan have also cooperated with three Milan schools of fashion and design to launch a series of design courses and seminars taught by puma's top designers to empower the younger generation of designers.

The new AC Milan home jersey fabric is made of 100% recycled polyester, and drycell thermoregulation technology provides the ultimate fit and adaptability, helping players stay dry and comfortable on the court. The back of the New AC Milan Jersey is blended with ultra lightweight jacquard fabric to enhance the air permeability during high intensity sports.




2021年4月22日星期四

Italy Away Soccer Jersey 2021

Italian Football officially launched the 2021 Italy national team new away Italy Soccer Jersey today. As part of the overall planning of the brand "only see great", the new Italian team away jerseys convey Italy's unique national identity and national pride with innovative design concepts.





On the thorny road to the championship, the team must fight every minute for the great moment. Inspired by the overall planning of the "only see great" project, Puma has broken through the barriers between traditional and fashionable jerseys in the design of the new Italy Soccer Jersey, and has demonstrated the enterprising and cohesive force beyond the competitive level by means of creativity.





The new Italian away kit is a symbol of passion, pride and great national identity. It not only represents the list of 11 athletes and 23 national teams on the green field, or the Italian Football Association, but also represents Italy and millions of Italian people who are proud of their country. The words "Italia" are embellished with bright national flag stripes on the front of the shirt, and the logo of the Italian Football Association and Puma brand are on the top. The overall ring of the shirt is printed with the repeated dark pattern of the logo of the Italian Football Association, which not only enhances the sense of national identity and belonging, but also creates a unique visual aesthetic. Navy Blue cuff line can be called the finishing touch of this classic white Away Italy Soccer Jersey, full of elegance.





Heiko desens, global creative director of puma, said: "the latest Italian away jerseys overturn the traditional design concept of jerseys. We hope that the breakthrough design can bring new energy. The New Jersey is a tribute to Italy's national glory and inspires the Italian team to forge ahead in this summer's European Cup glory. The design of the New Italy Soccer Jersey is only the beginning of Puma brand's continuous breakthrough and upgrading. "