Premier League Southampton football club and sponsor Hummel jointly unveiled their new home jersey for 2021 / 22 season. This new home Southampton jersey is the world's first to feature augmented reality (AR) technology.
The New Southampton Jersey highlights the club's DNA and marks the 20th anniversary of the club's move from the Dell to the current St. Mary's stadium. The team's signature red and white striped shirt is back, inspired by the 2001 / 02 season home shirt, which the team wore in the last year of the Xiaogu stadium.
The innovation of the New SouthamptonJersey lies in the integration of AR technology. Fans can unlock exclusive content by scanning different parts of the jersey with smart phones, bringing a new interactive experience. At the same time, as part of the celebration of the club's tradition, bird's-eye views of the Glen court and St. Mary's court are added to the collar of the Jersey, and a commemorative badge with the number "20" is added below the back collar. In addition, the names of the stands of the two stadiums are added to the hem of the Southampton shirt.
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