Italian Football officially launched the 2021 Italy national team new away Italy Soccer Jersey today. As part of the overall planning of the brand "only see great", the new Italian team away jerseys convey Italy's unique national identity and national pride with innovative design concepts.
On the thorny road to the championship, the team must fight every minute for the great moment. Inspired by the overall planning of the "only see great" project, Puma has broken through the barriers between traditional and fashionable jerseys in the design of the new Italy Soccer Jersey, and has demonstrated the enterprising and cohesive force beyond the competitive level by means of creativity.
The new Italian away kit is a symbol of passion, pride and great national identity. It not only represents the list of 11 athletes and 23 national teams on the green field, or the Italian Football Association, but also represents Italy and millions of Italian people who are proud of their country. The words "Italia" are embellished with bright national flag stripes on the front of the shirt, and the logo of the Italian Football Association and Puma brand are on the top. The overall ring of the shirt is printed with the repeated dark pattern of the logo of the Italian Football Association, which not only enhances the sense of national identity and belonging, but also creates a unique visual aesthetic. Navy Blue cuff line can be called the finishing touch of this classic white Away Italy Soccer Jersey, full of elegance.
Heiko desens, global creative director of puma, said: "the latest Italian away jerseys overturn the traditional design concept of jerseys. We hope that the breakthrough design can bring new energy. The New Jersey is a tribute to Italy's national glory and inspires the Italian team to forge ahead in this summer's European Cup glory. The design of the New Italy Soccer Jersey is only the beginning of Puma brand's continuous breakthrough and upgrading. "
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